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 Saturday, July 17, 2010
Transformers 2 "Ravage" Jaguar 8GB USB Flash Drive
Saturday, July 17, 2010 2:59:58 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
New_Products
Apple Lets Google Sell Targeted Ads
Saturday, July 17, 2010 2:56:35 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Apple_Inc._News
Google's Empire Expands to Travel
Saturday, July 17, 2010 2:52:52 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Google_Inc._News
Google Buys Internet Information Company Metaweb
Saturday, July 17, 2010 2:50:03 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Google_Inc._News
Partners from government, education and healthcare recognized for outstanding use of Microsoft technology in support of public sector missions.
Saturday, July 17, 2010 2:44:19 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Microsoft_Inc._News
iPhone 4 bumpers

Today’s iPhone 4 announcement was nothing short of amazing, and chances are good that you want one. iPhone 4 is full of firsts, the least of which is probably Apple’s first set of iPhone cases. That’s right, Apple hasn’t made a case for an iPhone before, but it’s time, and they seem to have really knocked it out of the park with the iPhone 4 Bumpers.

iPhone Bumpers are exactly what they sound like, a bumper for your iPhone 4. They don’t cover the front, nor the back, but they do cover the sides of the device. Brilliant. Instead of covering the front and back, it extends a small ways forwards and backwards, which should be enough to keep your iPhone 4 from touching any flat surface.  If you remember past generation iPhones, then you know the corners are the weakest points of the design, so protection here just makes sense.  Plus, is doesn’t hurt that they come in six different colors: white, black, green, pink, blue and orange.

The Bumpers are a bit expensive at $29.99, but that’s not surprising. If you like the Bumpers, but not the prices, hold on for a bit, because I think other companies will likely make very similar cases at more appropriate prices.

If you want to check out the Bumpers on Apple’s site, you sadly won’t find much. There’s only a brief mention of the accessory on the iPhone 4 specs page. You’ll be able to pick up the case in store or online when the iPhone 4 launches on June 24th.

So, which color will you get?

Be sure to check out our full coverage of the WWDC 2010 Keynote announcements.

Update (6/27/10): I think the white iPhone 4 really responds well to the extra color from the Bumper case, but I’ve yet to see any of them on a black iPhone 4. You can’t even buy a white iPhone 4 yet, so it would be quite a bit more useful to see these Bumper cases on the black model. So, I figured I’d do my best to “Photoshop” the image that Apple should have available on their site.

Photoshopped Bumpers on black iPhone 4

This is by no means official, but it should give you a pretty good feel for how the Bumpers will look on your black iPhone 4. Personally, I like the white one, but I worry about it discoloring. I know the iPhone headphones tend to get a blue tint from jeans, so I wouldn’t be surprised to see a Bumper do the same.

Stay tuned, I’m going to try to get a hands-on with the Bumpers soon to give another update.

Saturday, July 17, 2010 2:36:35 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Apple_Inc._News

iPhone 4 pre-orders start today. Are you ready with a case? You will likely be able to pre-order the new iPhone 4 Bumpers from Apple, but are you going to trust your new iDevice to such a sparse design? Personally, I’ll be going with one of the myriad companies with years of experience iPhone case protection. Here are a few more developers to tell you about the options you’ll have.

Note that not all cases will be ready to ship by June 24th. Check the developers’ sites for details.

Waterfield Designs

WaterField Designs has announced the iPhone 4 Smart Case with new colors and naturally tanned, distressed, leather sides. The Smart Case is a perfect snug fit for Apple’s new iPhone 4.

iPhone 4 cases

Three carry-options include a svelt Slip style, a Clip style for attaching to belts or other garments, and a Flap style for attaching to bag straps.

iSkin

iSkin has announces its new and exciting line up of protective cases to outfit and compliment the iPhone 4. iSkin will be introducing three new cases for the iPhone 4. First will be the evolution of its award winning and best selling revo series named the revo4, which is the ultimate in beauty and protection. Next, the new trend-setting solo, with unmatched fit, feel, and fashion flare.  Soon to follow will be the ultra-premium iSkin enigma with its hand-crafted sophistication.  All cases are infused with iSkin’s legendary standards of quality design, innovation and protection performance.

Proporta

Apple has announced its fastest and most powerful iPhone yet, offering critical new features including not one but two cameras with built-in LED flash, FaceTime calling, A4 processor, and at 9.3 millimeters thick it is the world’s thinnest iPhone. Another gold star for Apple it seems.

iPhone 4 cases

Proporta says “hello” with a new range of iPhone 4 accessories.

HardCandy

Hot off the heals of Monday’s Apple conference, Hard Candy Cases—one of the fastest growing Apple accessories company’s in the world—will add iPhone 4 cases to their deliciously styled mobile accessories product line.

iPhone 4 cases

Each case is superbly crafted with a keen eye for design that will add to the iPhone 4’s sleek aesthetic.

Marware

Marware has announced the general availability of its full line of case accessories for the iPhone 4. Marware’s case offerings include a diverse range of products, such as the SportShell Convertible, MicroShell, CustomShell, CEO Premiere, CEO Premiere Plus, CEO Flip-Vue, Accent, Glide, Emmie, SoBe, Duo-Glide, Uni-Vue, SportGrip and the SportGrip Edge.

iPhone 4 cases

This full line of accessories also comes with Marware’s Lifetime Warranty.

CAZE

CAZE has introduced the Ultra Slim Silicone Case, its first case for iPhone 4. The new case is made from 100% silicone and features an anti-dust treatment, impact protection, and access to all ports and controls. Made from TPU, it is lightweight and resistance to chemical, fire and tearing. This ultra thin case is suitable for those who don’t want to add extra bulky to an iPhone.

iPhone 4 cases

Products will be shipped within 24 hours during weekday and 30 Days Money Back Guarantee is provided.

Scosche

Scosche Industries has announced eight stylish new case designs and three screen protectors for new iPhone 4.

iPhone 4 cases

The uniquely designed cases match the iPhone 4’s modern footprint and offer unparalleled protection without hindering accessibility or functionality.

Gumdrop

Apple accessories industry veteran Tim Hickman has announced the launch of Gumdrop Cases, a mobile accessories brand dedicated to the active youth lifestyle market.

iPhone 4 cases

Gumdrop Cases is now shipping two lines of 4G iPhone cases, in anticipation of Apple’s iPhone 4 release later this month.

Saturday, July 17, 2010 2:34:32 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Apple_Inc._News
iPhone 4 case product announcements
Saturday, July 17, 2010 2:21:35 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Apple_Inc._News
 Wednesday, June 16, 2010

Companies must consider the implications of using free communications services (such as email and data hosting) on their data privacy, according to a new guide from managed security firm, Network Box.

Browser privacy and online security: a guide for IT managers (available free to download from Network Box’s website) warns companies to think carefully before using such services, and also to be aware of the privacy compromise that results from the use of some browser services. It gives companies the information they need to decide whether or not they should use free email hosting, browser and document storage services.

The guide gives IT managers information on how users are profiled using information from their browsing activity, email and document content; and guidelines on how to advise users to opt out of these services if they are dealing with confidential company information. It gives details of the security issues and benefits of the major browsers such as Chrome, Firefox, IE and Opera. It also lists the different types of cookies and how they are used; and gives advice on password management in browsers.

Finally, the guide gives IT managers steps to follow to ensure that company data is kept private. These include:

1. Select a browser and keep up to date with all vulnerabilities, updates and functionality associated with that browser so the correct risk assessment of threats can be made.


2. Only allow approved browsers to be used on any work computer, whether in the office or at home.


3. Make sure users understand what they’re signing up to when they use Internet services.


4. If you have a free email or document storage provider, you may be sacrificing some privacy rights. If you feel uncomfortable about this, find out whether you can opt out of targeted advertising; or avoid these services.


5. Be careful about what data you store on these services as some countries have regulations about where data may be stored geographically (Germany is an example)


6. Set work computers to disable third party cookies (note: most browsers will accept all cookies as the default option).


7. Ensure security systems are up to date and you have a layered security approach.


8. Check applications for vulnerabilities (such as SQL injection)


9. Ensure employees don’t use personal email accounts for work purposes.


10. Ensure employees delete browsing history regularly and clear cached information stored on computers.


11. Send out reminders to employees to change passwords regularly, and make sure they are robust. Recommend that they don’t use the ‘remember me’ feature when logging in to secure sites.


12. Be aware: make sure employees understand security risks, and avoid becoming victims of phishing attacks.

Simon Heron, internet security analyst for Network Box, says: “There is no doubt that service providers take data privacy very seriously. But there is a trade-off for using free services that some people simply aren’t aware of: in return for a free service, there is a compromise on privacy. Free mail services use automated systems to ‘read’ information within emails, in order to provide similar targeting services to advertisers. The technology to do this isn’t vastly different from scanning an email to ensure it doesn’t contain malware, but the difference comes with what the system does with the information it reads. Profiling information is often stores and used to target users for advertising. The concern is if this profiling information got into the wrong hands, it could be used for less benign activity.”

Wednesday, June 16, 2010 12:00:51 PM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
Hosting
 Tuesday, June 15, 2010

Our new search index: Caffeine


Well, on June 8, 2010 Google finally announced that the Google Caffeine update is 100% active!


6/08/2010 05:00:00 PM
(Cross-posted on the Webmaster Central Blog)

Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Some background for those of you who don't build search engines for a living like us: when you search Google, you're not searching the live web. Instead you're searching Google's index of the web which, like the list in the back of a book, helps you pinpoint exactly the information you need. (Here's a good explanation of how it all works.)

So why did we build a new search indexing system? Content on the web is blossoming. It's growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people's expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

To keep up with the evolution of the web and to meet rising user expectations, we've built Caffeine. The image below illustrates how our old indexing system worked compared to Caffeine:


Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

We've built Caffeine with the future in mind. Not only is it fresher, it's a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.

Tuesday, June 15, 2010 9:27:19 PM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
SEO
DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/2acdaa/virtualization_mar) has
announced the addition of Frost & Sullivan's new report "Virtualization Market
in India" to their offering.

This Frost & Sullivan research service titled Virtualization Market in India
provides an in-depth analysis of market drivers and restraints, industry
structure, and competitive environment, besides dealing with the challenges and
issues faced by market participants. In this research, Frost & Sullivan's expert
analysts thoroughly examine the following sectors: server, desktop, operating
system (OS), application, network, virtualization, and storage.

Market Overview

Explosive Data Growth and Disaster Recovery Requirements Trigger Growth in the
Virtualization Market in India

Although the overall market for virtualization in India is still nascent, the
technology is emerging as one of the major trends impacting the end-to-end
infrastructure of enterprises. With controlled capital expenditure being
witnessed across the board and virtualization solutions becoming increasingly
affordable, the technology is set to become mainstream in the country. Moreover,
organizations are becoming increasingly aware of their environmental footprint
and therefore, they are deploying server virtualization as a tool to reduce
their power utilization and computing wastes. "The ability to centrally manage
desktop infrastructure and meet compliance and security requirements is driving
the adoption of desktop virtualization solutions," notes the analyst of this
research service. "Virtualization helps to eliminate the impact of downtime -
both scheduled and unscheduled - and accelerates the process of disaster
recovery." One-to-one mapping of equipment and application is causing a lower
level of utilization of the existing equipment. Virtualization helps in sharing
infrastructure, thereby increasing the utilization levels of existing
infrastructure. As virtualization enablers such as hypervisors are becoming
increasingly commoditized, virtualization management solutions and end-to-end
virtualization solutions are emerging as the primary focus areas of several
virtualization vendors.

While enterprises are increasingly interested in the benefits that server
virtualization solutions offer, concentrated risk, greater infrastructure
complexity, and migration challenges to a virtualized environment are a few of
the key restraints for the adoption of server virtualization solutions. Downtime
in a physical server hosting several virtual machines could prove costly. An
adequate replication and redundancy plan must be in place to overcome this risk.
Virtualization requires adequate planning to reap the full benefits it has to
offer. Managing physical servers is different from managing virtual servers;
therefore, the skill bases of administrators would need to be rebuilt. Seamless
migration from a physical system to a virtual system necessitates careful
planning and the services of skilled personnel. Enterprises are encountering
difficulties while transitioning from development systems to production systems,
fearing a failed migration.

Trends indicate that several enterprises are opting to virtualize their existing
server infrastructure, instead of procuring new physical servers. To popularize
the use of virtualization further, vendors are collaborating with partners and
conducting road shows to educate customers on the various virtualization
solutions available and their benefits. "The Indian market is predominantly
price and value sensitive," says the analyst. "Despite the high awareness in the
consumer segment on the benefits of virtualization, the adoption in the market
has been slow so far, primarily due to overpriced solutions in the market." As
enterprises have gathered a myriad of hardware and software solutions,
interoperability becomes the top selection criterion for buyers. Apart from
this, software licensing costs, support costs, hardware costs, as well as costs
of hardware maintenance, power, cooling, and rack space are other criteria
considered by enterprises while choosing a server virtualization solution. In
essence, the total cost of acquisition and ownership are examined while
selecting a solution provider.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors
in this research:

* Server virtualization
* Desktop virtualization
* Operating system (OS) virtualization
* Application virtualization
* Network virtualization
* Storage virtualization

Technologies

The following technologies are covered in this research:

* Direct attached storage
* Network attached storage
* Storage area networks

Key Topics Covered:

1. Executive Summary

2. Definitions and Research Methodology

* 2.1 Definitions
* 2.2 Key notes and assumptions
* 2.3 Market segmentation
* 2.4 Research methodology

3. Server Virtualization

* 3.1 Server virtualization overview
* 3.2 Server virtualization ecosystem
* 3.3 Market Engineering measurements
* 3.4 Market drivers
* 3.5 Market restraints
* 3.6 Virtualized server shipment forecasts
* 3.7 Demand trends
* 3.8 Demand analysis by verticals
* 3.9 Demand analysis by horizontals
* 3.10 Market shares
* 3.11 Market Engineering measurements
* 3.12 Market drivers
* 3.13 Market restraints
* 3.14 Adoption trends
* 3.15 Server virtualization infrastructures comparison
* 3.16 Technology trends

4. Desktop Virtualization

* 4.1 Virtual desktop infrastructure
* 4.2 Desktop virtualization ecosystem
* 4.3 Market Engineering measurements
* 4.4 Market drivers
* 4.5 Market restraints
* 4.6 Key purchase criteria
* 4.7 Virtual desktop infrastructure market
* 4.8 Demand analysis by verticals
* 4.9 Demand analysis by horizontals
* 4.10 Thin client market
* 4.11 Desktop virtualization software market
* 4.12 Pricing trends

5. Vendor Profiles

* 5.1 Server virtualization software
* 5.2 Thin clients
* 5.3 Desktop virtualization software

For more information visit
http://www.researchandmarkets.com/research/2acdaa/virtualization_mar

Tuesday, June 15, 2010 8:11:49 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback

 Monday, June 14, 2010

One of the biggest concerns that many webmasters have is having their website or blog being Google slapped. It’s one of the really common phrases that’s thrown around out there, but if you’re like most people then you know you don’t want it to happen but you don’t know what exactly it is or how to prevent it. Find a quick answer to both right here to ensure your website is safe and sound at the top of the Google results pages.


So when somebody says that they have been Google slapped, what exactly does that mean? It can actually have several exact meanings as people use the term in different ways, but one thing is consistent. Your website is penalized, quickly and strictly, by Google and it will make it nearly impossible for you to be found in the search engine results pages. Whether that means you were completely deindexed, temporarily removed, or simply slid down hundreds of spots to a very low perch, it’s a painful punishment and it can have drastic effects on your website.


That means it’s of the utmost importance that you learn to prevent yourself from being Google slapped. Take it from experience that many people, including myself, have learned that it’s always better to prevent this kind of mishap instead of working to correct it down the road. The number 1 rule you should be abiding by is the general principle of white hat SEO and abiding by the general recommendations and conditions that Google puts forth for webmasters.


You will have to avoid all of the questionable and borderline questionable tactics that you have heard could get websites penalized and Google slapped. The obvious steps to avoid include hiding tons of keywords in the same color as your background to try to raise your rankings, keyword stuffing in general, forced redirection to your website for visitors, buying link placements on popular websites and selling link placements on your own and on down the line.


Anything that falls into this range of black hat or semi-black hat SEO can potentially get you Google slapped. These tactics and others could see you produce some fantastic results, but be forewarned, it can catch up to you and leave you penalized in a very bad way.


If you have been Google slapped and need to find a way to get back into the rankings, there are three steps you should take. The first is to take a deep breath and relax and realize that there is no instant cure. Often it just takes some time until your rankings are restored. Second, make sure you bring your website into compliance with all of Google’s recommendations and best practices. Third and finally, start focusing on new means of traffic production in the mean time, from the other search engines, PPC, social networking and more.


Hopefully now you have a good idea about what being Google slapped really is. Yes, it really does exist and it really can have terrible effects on your website. Keep yourself in compliance with Google’s terms, conditions and recommendations and remember that any short lived gains from black hat SEO can come back to hurt you in the end.

Monday, June 14, 2010 10:24:59 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
SEO
Everyday thousands of new online businesses are started. Most of these businesses never get off the ground.  Why is that you might ask. Because the people starting them never take the time to ask their self if an online business is right for them.  They see others having successful online businesses and just assume that they can do it too. Before starting an online business, you need to take time to do some research. Ask yourself the following questions.
  1. Do I have the time it will take to run an online business? An online business may be more convenient because it can be done from anywhere you have internet access, even from the comforts of home, but it still takes time. This is especially true when an online business is just getting started. You have to be committed to spending the time it takes to get your business up and running. There will be plenty of long hours spent building and promoting your online business.
  2. Do I have the drive to make my online business a success? Anyone that tells you running an online business is easy is lying to you. We have all heard the scams that promise lots of money for little work. This is never the case.  You will have to do work to have a successful online business. That is the bottom line. You have to have the motivation it takes to work long hours sometimes for no pay. When you are just getting started you may have several weeks where there is no money coming in while you are establishing your business. You have to have the want to succeed and the drive to make it happen.
  3. Do I have the tools to run an online business? Anyone can build a website for their online business. It can be the best website you have ever seen. However, if no one knows your online business exists, how will they find you? This is where you will need several tools to make your online business a success. You will need to have the knowledge of SEO to make sure the search engines are picking up your business. You will need the knowhow of promotion. Promotion is a large factor in any new business. Social networking is a must for any new online business. These are just a few of the tools you will need.
Having an online business is great, but you have to be aware of what it will take to make that business a success. You do not want to be part of the many new online businesses that fail. Do your research first and give your business the best chance possible.

Monday, June 14, 2010 10:18:33 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
SellingOnline

If you’re looking for the best in SEO tips to get you started down the path towards quick results and efficient website strategy then here’s your Cheat Sheet! I’ve put together the best information, gathered from years of hands-on experience, testing different tactics and trying various strategies. These are the best practices that will enable you and your website to reach a new level, or to get off the ground running right away.

Now I’m calling this a Cheat Sheet because I’m not trying to produce a book but provide a list that you can go down and check off each item and say, “Yea, I’ve got that covered”.

Here we go:

1. Keyword Basics:

The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs.

Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively.

Google Keyword Tool - https://adwords.google.com/select/KeywordToolExternal

Note: The fastest results are seen in targeting a larger number of lower level competitive terms.

2. Create Great URLS:

There are many steps that go into creating great URLs. Starting from the beginning, you should pick a domain name that is short, memorable and includes your most important keyword phrase. While hyphens are acceptable, more than two begins to get excessive and spam-like.

For your individual page names, also include a relevant keyword, so that each URL looks something like www.your-main-keyword.com/targeted-page-keyword.html. When possible, avoid using session IDs and other dynamic page variables that add a lot of unnecessary junk to your page URLs.

Note: If you already have a site that you cannot adjust the page structure to accommodate keywords in your URLs, then consider buying additional domains (building mini sites) to support various segments within your niche. These additional mini sites will drive traffic to your main domain.

3. Find Long Tail Keywords:

Long tail keywords often are the secret to great search engine rankings. Long tail keywords include at least three words, and when you find ones related to your niche you will be facing much less competition. Additionally, the traffic you see as a result will be much more effectively targeted, ensuring you see better results.

Note: Add longer tail keywords into your URL will help as well (see #2). Do a quick search and you will see most “experts” agree that the buyers are found with the Long Tail Terms. Boost your earnings through driving more of the right type of traffic….buyers!

4. Use Latent Semantic Indexing:

Latent semantic indexing, or LSI, is the process of including related keywords and phrases to your main phrases in order to boost your site’s value in the search engines. So if your site was about coffeemakers, you can include other related words, ranging from coffee makers to iced coffee and organic coffee and on down the list to help boost your rankings. This will also keep your site from appearing as spam, as you won’t just be reusing the same keywords over and over again.

Note: The more content you have on your site about the general topic, the better your site will do for the specifics within that niche. That’s how a site becomes an authority on a topic.

5. Get Smart with Internal Links:

Many websites don’t properly use their internal links to their own advantage. However, it’s an easy way to help each of your pages gain a higher and more targeted ranking in the search engines. Be sure to include each page’s main targeted keyword or phrase in internal links pointing to it, and always be sure to reference your other pages with links within your site’s content when appropriate.

Example: You sell a type of Coffee maker. Make sure that anyplace that keyword is found on your site that it is linked to the specific product profile page. This helps the individual profile page rank higher in the search engines.

6. Dive into PPC:

Whereas other SEO strategies take time to work, pay-per-click advertising is a great way to see instantaneous results. Start running a campaign for your website, backed up with all of the keyword research you have already done. Begin small, as costs can quickly get out of hand if you don’t know what you’re doing. Experiment with different ads, different bidding strategies and different targeted keywords until you start to see consistent results, then pick up the pace and run larger campaigns.

Note: One sure way to confirm that the keywords you’re targeting with your SEO efforts will drive the right type of traffic is to pay to get them their 1st. If they don’t buy then target a different keyword phrase.

7. Optimize your Images:

Always include an ALT tag for your images that describes what the image is – with targeted keywords and phrases. This ensures that people who can’t see images see something in their spots, but this also helps you get found in image based searches. Additionally, try naming your images with a keyword in the filename, as in, targetedkeyphrase1.jpg.

Note: Don’t overdo it. Some people will read that and then force a bunch of keywords in every image on their site. The idea is to do what you would typically do but this time do it “right”. If the image is relevant – name it something relevant. Oh, and also, if it is a button or something else that isn’t relevant to your niche, name it something with numbers, as in, 1010101.jpg.

8. Optimize your Title Tag:

Many people think that anything they put in their title tag will be sufficient but this couldn’t be farther from the truth. Your page title provides an excellent opportunity to boost your rankings, as well as draw people into your site to see more visitors.

To begin with, your title should be kept short, no more than 60 or 70 characters in length. Also, ensure that every page has its own unique title, instead of merely listing your site’s name on all of them. Work your targeted keywords into the title and be sure to be more descriptive and exciting than just labeling a page as “Home” or “Store”.

Note: When giving each page its own title, try and include product model or product names to help drive targeted traffic.

9. META Tag Notes:

The META Keywords tag is no longer used by Google for ranking, although other search engines may still make use of it. More important are the META Title and META description tags. Keep your title to 70 characters or less, and keep your META description to 160 characters or less, anything more will just get cut off by the search engines. Of course, remember to include your targeted keywords in these META tags.

Note: The META description is what the searcher will read in the organic listing so try and make it sound compelling and give the searcher a reason to click on your site.

10. Link Building, What Not to Do:

Many people go in the entirely wrong direction when it comes to link building. For example, buying links or participating in a link farm is a strategy that’s doomed from the get-go. You should also avoid low quality, spammy directories and you must understand that tactics like link exchanges, blog commenting and forum posting have all been devalued as compared to how they used to be viewed. Also remember that when you build thousands of links in a few days, you will stand out as unnatural.

Note: It’s best to build links over time from high value sites. Think of sites that are in your niche that you consider the highest value and work directly with them to get a link to your site (can link out to them – see below).

11. Link Building, What you Should Do:

Submitting to high quality, respected directories such as DMOZ, Best of the Web and others can pay huge dividends. You should link out to your niche authorities to help boost your own reputation, and you should focus on providing catchy, unique and engaging content that serves as “link bait” for your site. Social networks can be beneficial when used in the right fashion.

Note: Link Bait is content that is so good that people want to talk about it. One way to do this is provide content that is controversial.

12. Don’t Forget Canonicalization:

If you want to maximize your search engine results while also improving your ability to track your site’s traffic, then you need to ensure that your pages aren’t being counted more than once. Your home page may be coming up in different ways as http://yourdomain.com, http://www.yourname.com and http://www.yourdomain.com/index.html. This can confuse the search engines and impact your tracking stats. Use 301 redirects to move your pages to one home page, and fix any issues with other pages on your site as well.

Note: Talk to your techie about implementing this strategy. WordPress has a great plug-in for this that makes it really easy….yet another reason why I LOVE WordPress.

13. Stick with HTML:

The benefits of JavaScript and other program languages are lost when they aren’t searchable in the search engines. Everything you do you want to be helping your cause of ranking highly, which means sticking to easily accessed HTML for your website. Avoid overcomplicating your site with excess forms, frames of any kind, or any code that isn’t searchable.

Note: As I stated in #12, I love WordPress. Why, well one of the main engineers at Google said it best, “WordPress does 80-90% Google loves without changing a setting”. If you haven’t already I would look for ways to use WordPress in your business.

Like I said at the start of this list. Go through each item and check it off. If you are doing each of these then you’re doing most of what’s required to get good SEO scores. Stay tuned for our next email with more tips and strategies on what you can do to boost your SEO rankings!

Monday, June 14, 2010 10:13:06 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
SEO

You can’t remember everything especially with that huge amount of new information we consume daily. It is always great to have a few sheets that list most essential data we often need to deal with (along with SEO tools). Below I am listing a few cool cheat sheets most SEOs will find useful:

SEO Cheat Sheet

seo cheat sheet

The Web Developers SEO Cheat Sheet (or preview it on Scribd) include:

  • Important SEO HTML tags;
  • Search engine indexing limits (common indexing limits imposed by search engines on sites that don’t hold a lot of authority);
  • Recommended title tag syntax;
  • Common canonical issues;
  • Important search engine robot user-agents;
  • Common robot traps to avoid (how webmasters might unintentionally stop spiders from crawling their sites);
  • Robots Meta tag syntax;
  • Robots.txt syntax;
  • Sitemap syntax.

HTML Cheat Sheets

html cheat sheet

Html and Xhtml cheat sheets – this page contains a number of must-have PDF documents to quickly remind you of proper tag. All of them are very well designed and contain huge amounts of data on one page. For more basic info on HTML you might also want to bookmark or print this page.

Search Cheat Sheet

search cheat sheet

Search Engine Operators: this cheat sheet contains all essential advanced search operators for Google, Yahoo and MSN. Besides that, it lists some sample queries to search for backlink opportunities, forums and directories (Note: it hasn’t been updated since 2007, so some data can be outdated, e.g. the hack for supplemental results does not work any more).

Here is also a decent Google advanced search sheet and (on the side note) Gmail shortcuts sheet.

Usability Cheat Sheet:

usability cheat sheet

25 point Website Usability Checklist: keep this list at hand when planning a new website or evaluating an existing one. It lists most traditional usability and accessibility issues and basic recommendations. It is both important and measurable. The list is split into 4 roughly equal sections, (I) Accessibility, (II) Identity, (III) Navigation, and (IV) Content with 3 basic ratings: (1) Green Check = Good/Pass, (2) Red Check = Needs work, but no disaster, (3) Red X = Bad/Fail. Not all points are necessarily applicable to all sites.

WordPress Cheat Sheet

Wordpress Cheat Sheet

WordPress Cheat Sheet (pdf) (Update:the link doesn’t seem to work any longer, here’s Google cache of the cheat sheet and its copy, please report in the comments if the original link is back) lists some essential php hacks to customize your theme (if you can’t do that with a plugin of course).

Mod_rewrite Cheat Sheet

mod_rewrite cheat sheet

The mod_rewrite cheat sheet is a one-page reference sheet, listing flags for the RewriteRule and RewriteCond directives, list of server variables, a regular expression guide and several examples of common rules.

htaccess Cheat sheet

htaccess Cheatsheet

htaccess cheatsheet lists some very basic but frequently-used htaccess hacks.

Monday, June 14, 2010 10:02:49 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
SEO
 Wednesday, June 09, 2010
Company provides a fully managed and optimized hosting service for financial applications spanning the front, middle and back office.

Options IT, a provider of technology Infrastructure-as-a-Service (IaaS), managed hosting, low latency market data and connectivity for the buyside and sellside, yesterday announced that it has expanded its IaaS offerings with the launch of the PIPE Momentum financial application hosting service.

The company explains that PIPE Momentum, the Options PIPE platform service, provides the buyside and sellside with a fully managed and optimized hosting service for financial applications spanning all front, middle and back office business processes. PIPE Momentum is offered as a stand-alone service or fully integrated with PIPE Velocity and PIPE Core to provide firms with a complete financial technology environment and market connectivity solution.

It further explains that the Options PIPE platform, a fully managed and optimized, software-vendor-neutral, global technology infrastructure and market connectivity service, provides clients with the efficiencies of a hosted technology service delivered with the scalability, strength and security of an enterprise solution.

"The financial industry is in the midst of an enormous shift in its approach toward technology management," said Nigel Kneafsey, CEO of Options IT. "This new model is exemplified by the separation of financial applications, proprietary or third-party, from the underlying technology infrastructure and market connectivity. This enables firms to achieve better performance, a higher degree of flexibility and strength, and ultimately remove the ongoing costs of platform optimization from their balance sheets."

Wednesday, June 09, 2010 6:15:48 AM (GMT Standard Time, UTC+00:00)  #    Comments [0] - Trackback
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online marketing blogging ppc online business presence building business online article publishing social networks
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article marketing increase website exposure build your business online article writing article marketing strategies article writing templates marketing
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By Eric Enge, Search Engine Watch, May 18, 2010
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By John Lynch, Search Engine Watch, May 20, 2010
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By Josh McCoy, Search Engine Watch, May 24, 2010
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RSS: Your Gateway To News & Blog Content
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